The new product relates to oral hygiene . More particularly, this new patented tooth paste that prevents tooth decay and new cavity formation on enamel and dentin, reducing dentin hypersensitivity when used regularly. **Enjoy your ice cream**. This toothpaste helps prevent gum disease (Gingivitis) bad breath and this toothpaste is to improve oral hygiene and overall health. This toothpaste saves people a considerable amount of time and frustration at the dentist, while leaving a healthy mouth with refreshed clean feeling, and with a broader and happier smile